We aim to be the leading food company in the markets we serve by cultivating the following ideals:

• Provide our consumers with the widest range of quality food products at best value;
• Live by and uphold the creed of business integrity in all our dealings;
• Develop and nurture long-term relationships with our suppliers, distributors, and consumers; and
• Maintain an excellent work force by being involved in the development of our employees’ skills, knowledge, and attitude.